BP p.l.c. Uses PrecisionIR Online Tools to Communicate with Investors

The Client: BP p.l.c. engages in the exploration and production of crude oil and natural gas. Its exploration and production activities include oil and natural gas exploration, field development and production, pipeline transportation, and natural gas processing. The company is also involved in the supply, trading, and refining of oil; manufacture and marketing petrochemicals; marketing and trading of natural gas, natural gas liquids, and liquefied natural gas; and production of aromatics and acetyls. It also engages in LNG shipping and regasification activities, and low-carbon power development. In addition, the company engages in the development of hydrogen fuel technology; and gas fired power generation utilizing natural gas. BP has exploration and production interests in 25 countries, including the United States, the United Kingdom, Russia, Norway, Canada, South America, Africa, the Middle East, and Asia. It operates the Trans Alaska pipeline system; the Forties pipeline system; the Central Area Transmission pipeline; and three LNG plants in Trinidad, Indonesia, and Australia. As of December 31, 2005, the company had proved reserves of 18.3 billion barrels of oil and gas equivalent. The company offers its products to gas importer companies, state owned energy companies, energy utilities, and wholesalers and power generators. BP was founded in 1889 and is headquartered in London. Website: www.bp.com

The Challenge: BP wanted to communicate more effectively to potential investors. They sought to become more proactive and rise above their peers in communicating to retail brokers and individual investors on the company’s financial and environmental performance.

The Solution: By using the PrecisionIR Online Tools, the IR team is able to quickly and effectively communicate current information to the database of interested investors that the PrecisionIR service builds for them. The PrecisionIR Online contact management and email service allows the IR team to proactively send relevant messages to their current shareholders and potential investors who inquire about their company.

The Results: BP now has an effortless dialogue with all of these investors. From sharing press releases, links to new information posted to their website, and surveys to collect investor feedback, BP has leveraged the PrecisionIR online tools to identify and effectively reach the investor audience that matches their current objectives. They are able to track results from each campaign and schedule future campaigns, and the PrecisionIR email program manages any opt-out requests from investors which adds to the ease of use. PrecisionIR’s Online Tools have assisted BP’s Investor Relations team in keeping both current and potential investors engaged in their story.

BP also benefits from having a dedicated Account Manager with PrecisionIR, allowing them to execute investor update campaigns quickly and with greater ease.